Websites
Dalati Jewelry
A gold-toned digital flagship for a jewelry house established in 1990, pairing three decades of craft with its new pricing technology.
- Client
- Dalati Jewelry
- Industry
- Luxury Retail
- Services
- Websites
Overview
Dalati Jewelry has been crafting fine gold and diamonds in the UAE since 1990. We built its digital flagship: a dark, gold-toned site that carries the house's calligraphic identity, tells the story of the craft, and launches its new Dalati Bullion app to the world.
The challenge
Three decades of heritage had no digital home. The site had to feel as considered as the jewelry itself, honor the Arabic calligraphy of the brand, and at the same time introduce something new: precision pricing technology through the Bullion app.
Our approach
We designed around restraint: a near-black canvas, serif display type in gold, the brand's calligraphic mark given room to breathe, and cinematic product presentation. The app is introduced as a natural extension of the house, with live feature highlights and store download paths.
Scope & deliverables
- Custom website design and development
- Brand-led art direction (gold on dark)
- Dalati Bullion app launch section
- Responsive build with SEO setup
What it changed
A digital presence that finally matches 35 years of craft
One destination for the jewelry house and its bullion technology
A launchpad that presents the app with store-level polish
More work
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